It’s a bit ironic—AI is changing the way we search, but traditional SEO is turning out to be more important than ever. Recent studies and Google’s Muvera update make one thing clear: in an AI-driven search landscape, quality content, reliable signals, and genuine trust are still what matter most.

On the Martech side, AI is taking a different approach. Tools like Flodesk prove that privacy-first AI can simplify your work without misusing your data. Their new email assistant helps you write, design, and launch branded emails quickly while keeping your ideas protected. Shopify is moving in the same direction too, using AI to speed up website creation while ensuring you stay in full control of your brand.

In Social Media, the TikTok saga continues. Time is running out on a possible US ban as privacy concerns remain in the spotlight, with talk of a sale and new executive orders shaping how user data should be managed. Meanwhile, Meta is doubling down on AI, introducing new ad and video tools to stay competitive.

A big thank you to our clients at Frizbit for believing in us and letting us keep finding new ways to make customer engagement better every day.This month, we’re especially excited to welcome Zorlu, our first Turkish entertainment and ticketing partner, who’s already seeing retargeting CTRs above 5% as we help them reach audiences in real time.